Rachna Baruah is the Founder and CEO of Madchatter, a strategic communications firm established in 2017. Over the years, Madchatter has evolved from a PR-led agency into a trusted communications partner for corporates, startups, and VC-backed companies navigating growth, visibility, and reputation.

Rachna is an alumna of Christ University, Bangalore, and Harvard Business School, where she further sharpened her strategic thinking and global leadership perspective. Her work combines a deep understanding of traditional media with a strong interest in emerging technologies, AI, blockchain, Web3, and DeepTech ecosystems. In 2024, Madchatter expanded operations to Dubai, enabling the firm to support global and Web3-native organisations building in innovation-led and regulation-sensitive markets, while continuing to serve established brands and institutions.

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The Madchatter Story​

Madchatter was built on the belief that credibility is the most valuable currency a brand can earn. Starting as a PR-first firm in India, Madchatter has helped brands build trust through earned media, strategic storytelling, and consistent communication.

 

As client needs evolved, the firm expanded its capabilities across content, social media, corporate communications, and investor-facing narratives.

 

In 2024, Madchatter expanded its presence to Dubai, reflecting the firm’s growing work with blockchain, Web3, AI, and emerging technology ecosystems. Today, Madchatter operates as a single, integrated brand serving clients across India, the Middle East, and global markets.

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Global Network & Partnerships

Madchatter is a member of the Worldcom Public Relations Group, the world’s leading global partnership of independent PR firms. Through this network, Madchatter collaborates with agencies across international markets, enabling seamless global communications support for clients with cross-border ambitions.

This partnership strengthens Madchatter’s ability to combine local market expertise with global reach, particularly for corporates and high-growth companies expanding internationally.

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What Madchatter Does​

• Public Relations & Corporate Communications
  Earned media, reputation management, and leadership positioning

• Content & Thought Leadership
  Founder narratives, editorial strategy, and long-form storytelling

• Social Media & Digital Communications
  Brand voice, engagement, and visibility

• Startup, VC & Investor Communications
  Go-to-market narratives and growth storytelling

• Emerging Tech & Web3 Communications
  Blockchain, AI, and DeepTech-focused communications for global ecosystems

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Interests

Rachna’s work is driven by a strong interest in how technology, media, and trust intersect—particularly as AI and decentralised technologies reshape how brands communicate, scale, and build credibility. Her perspective blends institutional communications discipline with future-facing narrative thinking, making her a trusted advisor for organisations operating at the edge of change. Beyond PR and marketing, she is a voracious reader, traveler, and brand psychology enthusiast. Some of her top book recommendations include:

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📖 A Room of One's Own – Virginia Woolf
📖 Steve Jobs – Walter Isaacson
📖 Chip War – Chris Miller
📖 Becoming – Michelle Obama
📖 The Ministry of Utmost Happiness – Arundhati Roy

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Let’s Connect​

For PR strategies, startup marketing, or brand storytelling, reach out at rachna@madchatter.in.​

Follow Rachna on LinkedIn and X (Twitter) for industry insights and updates.

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