Public Relations
Brand Enthusiast
Traveller
Writer
Founder, Madchatter Brand Solutions
About
Rachna Baruah is the Founder and CEO of Madchatter Brand Solutions, a leading PR and marketing agency helping brands build authority, visibility, and trust. She launched Madchatter at just 23, and today, it has grown into a full-service communications powerhouse, offering:
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Public Relations (PR) – Earned media, reputation management & brand positioning
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Content Marketing – Thought leadership, storytelling & editorial strategy
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SEO & Digital PR – Online visibility, Google rankings & authority building
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Social Media Management – Brand engagement & community growth
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Web3 PR & Marketing – Emerging tech, blockchain, and crypto communications
Madchatter partners with fast-growing startups, VC-backed companies, and global brands to craft compelling narratives and drive strategic growth.
A Storyteller, Strategist & Startup Advisor
At the intersection of media, business strategy, and startup growth, Rachna brings deep expertise in crafting marketing and PR strategies that turn brands into industry leaders. She also advises organisations on go-to-market strategies, brand positioning, and investor communications.
She is a guest lecturer at Xaviers Institute of Communications, sharing insights on public relations, content marketing, and brand storytelling. Her expertise has been featured in leading media publications, solidifying her reputation as a trusted voice in PR and marketing.
Education & Thought Leadership
A proud alumna of Harvard Business School and Christ University, Bangalore, Rachna blends strategic leadership with marketing innovation to help businesses scale and succeed.
Expanding Globally: Madchatter Dubai
With the growing demand for Web3 PR and marketing, Rachna has launched Madchatter Dubai — a specialized communications agency focused on blockchain, crypto, and emerging tech brands. This expansion strengthens Madchatter’s global footprint, catering to startups and enterprises looking to establish credibility in Dubai’s thriving Web3 ecosystem.
Beyond PR and marketing, she is a voracious reader, traveler, and brand psychology enthusiast. Some of her top book recommendations include:
📖 A Room of One's Own – Virginia Woolf
📖 Steve Jobs – Walter Isaacson
📖 Chip War – Chris Miller
📖 Becoming – Michelle Obama
📖 The Ministry of Utmost Happiness – Arundhati Roy
Let’s Connect
For PR strategies, startup marketing, or brand storytelling, reach out at rachna@madchatter.in.
Follow Rachna on LinkedIn and X (Twitter) for industry insights and updates.
Content Strategy Writing
Public Relations
Branding Social Media
Events
Networking
Creative Initiatives
Web3 Marketing
Awards & Recognitions
Connect With Her on LinkedIn
Work and Contributions
Panel moderator for Hindustan Times and NewsReach India where the panel dove into Bharat-focused startups, government partnerships, and ground realities of building for a market beyond metros.
Attended the India Blockchain Summit 2024 as a panelist. Connected with fellow blockchain enthusiasts and delved into exciting web3 trends that would reshape the industry.
Took a session for Bajaj Capital's C-Suite on Satya Nadella's strategy for Microsoft — finding authenticity in leadership, purpose and growth mindset.
Panelist at the Women in Tech at the French Embassy, Delhi. Shared insights on empowering women and girls worldwide through technology and champion diversity and innovation in the tech sphere.
Took the stage at 'Women Who Lead National Consortium 2024', highlighting the significance of DEI in the workplace and empowering women in executive positions
Guest session with students and faculty of Xavier's College, Mumbai, sharing insights on the evolving industry of PR and related career opportunities with the enthusiastic group of students.
Rachna has been appointed to the advisory panel of Singapore-based 1 Play Global to spearhead strategic communications and elevate the company’s growth trajectory in India and beyond. In this pivotal role, Baruah will drive innovative marketing initiatives, strengthen key partnerships, and refine the company’s business narrative to bolster its position as a leader in the tech and content ecosystem.
Her extensive experience in brand building and communications is set to propel 1 Play Group’s global expansion, enhance its market presence in India, and unlock new opportunities across diverse digital platforms.
Media Corner
Read her work
Whether you're a startup looking for strategic guidance, a brand seeking impactful PR and marketing, or an institution interested in expert-led lectures and training, let’s connect.
📩 Email: rachna@madchatter.in
🌍 Explore: Madchatter India | Madchatter Dubai
🔗 Follow: LinkedIn | X (Twitter)
